Directing GenAI Tools for Real World Productions: Fashion Industry Video Case Study
Beyond the mass media fascination and hysteria surrounding AI-generated content, a new discipline is emerging that leverages various AI models, workflow tools, skills, techniques, and processes. This discipline enables the creation of AI-generated content that is carefully orchestrated to achieve a target intent, goals, and style. This workshop will break down a recent project completed by a multi-disciplinary global team of four people, as a case study to understand emerging approaches to highly directed AI-generated content.
The project was conducted to explore how we apply a myriad of Gen AI tools to produce a complete piece of content, from beginning to end. We chose to create a fashion showcase video for a real-world apparel line using 100% AI-generated imagery. The goal was to use AI tools to generate content that featured the clothing line on a model posing in a number of different environments. It was critical to ensure that the images were faithful to the actual apparel items, that the environments remained consistent across shots, and that a single male model was consistently used throughout the video. These constraints helped us test the full capabilities and flexibility of the AI tools towards a real-world production. This project allowed us to fully understand how to harness the creativity of generative AI in a way that met real-world constraints and production objectives.
In this workshop, we share our learnings about the tools used, which include LLMs, Diffusion Models, ComfyUI and Forge. We delve into the workflows that produced reliable results, iterative elements of the process, and the degree of creative control we could exert over different dimensions. We share our experiences about approaches that exceeded our expectations and those that were disappointing.
Main Goals: Share how users can exert creative control over GenAI output using new workflows and techniques, and introduce foundational concepts surrounding these workflows.
Audience: Mixed creative professionals (designers, filmmakers, VFX, fashion, advertising), mixed AI experience.
Duration: 2 hours.
Format: Presentation + live demos (no hands-on activities).
Focus Areas: Visual design, VFX/compositing, filmmaking, fashion, advertising.
