sBorn and raised in Northern Italy, William studied art and virtual design at the Institute European of Design in Turin. After developing a deep interest in visual storytelling he got his degree in directing and filmmaking at the prestigious New York Film Academy based in Manhattan, William had the opportunity to work in Milan as a director for international renown fashion brands such as: DOLCE & GABBANA, SALVATORE FERRAGAMO, MARINA RINALDI, BALLY, GUCCI, SELECTED, HUGO BOSS, L'OFFICIEL, REPLAY. He directed shorts starring prestigious testimonials like: SCARLETT JOHANNSON, ETHAN PECK, MONICA BELLUCCI, BIANCA BALTI, ALESSANDRA AMBROSIO, KYLIE MINOGUE, CAROLINA CRESCENTINI, FEDEZ AND MANY OTHERS. Today, William is a director, working on Tv and Web Commercials, collaborating with many production companies for prestigious brands: SKY, SAMSUNG, FINDUS, FERRERO, MITSUBISHI, BTICINO, KINDER, MOTTA, VICHY, NIVEA, YAMAHA, FERRAGAMO, NESTLE', GRANAROLO, SAVE THE CHILDREN, AC MILAN, JUVENTUS, SUBARU, COOP, IDEALISTA AND MANY OTHERS. Meanwhile, he opened a creative video studio, a company house: Sedici:9, providing many services such as editing, color correction, motion graphics, concept development, art direction, and storytelling.