Vicki Dobbs Beck
VP, Immersive Content Innovation & Executive in Charge, ILMxLAB
Vicki Dobbs Beck has more than 30 years of broad-based management experience in the entertainment industry. Variety named her a “Digital Innovator to Watch in 2020”, and in 2019, the Advanced Imaging Society recognized Vicki with a Distinguished Leadership Award for being a significant “entertainment industry growth catalyst.” Currently, Vicki is the Executive in Charge of ILMxLAB, the award-winning division launched by Lucasfilm in 2015 to pioneer in the field of immersive storytelling. ILMxLAB wants to make it possible for people to ‘Step Inside Our Stories’ in ways never before possible. Using new technologies like virtual and augmented reality, ILMxLAB aspires to create connected experiences that transform places, spaces and our daily lives as we transition from story-telling to story-living.
Under Vicki’s leadership, ILMxLAB created the ground-breaking VR installation, Carne y Arena, which was the vision of Alejandro Iñárritu in association with Legendary Entertainment and Fondazione Prada. Carne y Arena was chosen as the first-ever VR Official Selection at the Cannes Film Festival (2017) and was awarded a special Oscar by the Academy of Motion Picture Arts and Sciences, “in recognition of a visionary and powerful experience in storytelling.” In addition to producing multiple promotional VR experiences supporting major film releases and experiments in “all shades of reality”, ILMxLAB has collaborated with the VOID to develop and produce the critically acclaimed hyper-reality experiences: Star Wars: Secrets of the Empire, Ralph Breaks VR and Avengers: Damage Control. In 2019, ILMxLAB released Vader Immortal, a three-part original VR Story Series for the Oculus Quest and Rift / Rift S headsets. Episode I of Vader Immortal won the inaugural PGA Innovation Award in 2020, GDC Best VR/AR Game (2020), and ‘VR Experience of the Year’ from the London-based VR Awards (2019). Most recently, ILMxLAB launched Star Wars: Tales from the Galaxy’s Edge, a VR StoryLiving experience that extends the world of Black Spire Outpost at Disneyland and Walt Disney World.
Vicki is a member of the Television Academy; Producers Guild of America; a BAFTA Associate Member; and has served on the BAFTA Immersive Entertainment Advisory Group. She is also Chairman of AIXR’s VR Advisory Group and an Advisory Board member for the Los Angeles-based Infinity Festival. Vicki has spoken extensively at global industry events and in business forums including CNBC’s Squawk Alley, the BBC, Fortune Brainstorm Tech Conference, Bloomberg Design Conference, Vancouver Film Festival, Infinity Film Festival and YPO’s Global EDGE conference.
Prior to ILMxLAB, Vicki served in a variety of roles at Industrial Light & Magic, most recently the Executive in Charge of Strategic Planning. In this role, she drove cross-functional initiatives that often spanned business units and emphasized holistic approaches and solutions to accommodate the complex and interdependent nature of industry opportunities and
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challenges. In addition to leading the effort to open three global studios, she acted as a bridge between Production, Technology, Finance and Operations, ensuring that efforts were aligned in support of overall company goals (both Lucasfilm’s and Disney’s).
Before joining Industrial Light & Magic, Vicki co-founded VisionSmiths, Inc., a company established to design, develop and market creative properties for a variety of media in the family entertainment industry. She was a co-creator of the award-winning, transmedia entertainment property, TerraTopia, which was designed to raise environmental awareness among kids between the target ages of 5 to 12 through rich adventure-based stories and characters. The introductory products in the line, two comic books and a graphic novel, received 1994 Parents Choice awards. The licensing program included a CD-ROM adventure game, clothing and books.
Through VisionSmiths, Vicki led an effort on behalf of The Walt Disney Company to develop an original creative property that would become the foundation for a new educational business venture. She also acted as Executive Producer for two Disney Educational Publishing product lines spanning a range of media: television, CD-ROM, online, print and toys. VisionSmiths’ other clients included LucasArts Entertainment Company, Danger Productions, Colossal Pictures, The Nature Company and Strategic Leisure.
Earlier in her career, Vicki was Director of Lucasfilm Learning, a division of LucasArts Entertainment Company, where she filled the role of Executive Producer for educational media projects. Her credits include: Paul Parkranger & the Mystery of the Disappearing Ducks, co-developed with the National Audubon Society and distributed by Paramount Publishing; Harcourt Brace's Treasury of Literature: Tiger Tales, a supplement to Harcourt Brace's elementary reading program; and GTV II: The Planetary Manager, produced in partnership with the National Geographic Society. For projects and programs directed, Lucasfilm Learning received a 1994 Gold CINDY Award, a CINDY Special Achievement Award for Instructional Design, a CINE 1992 Golden Eagle Award, a Silver Apple at the 1993 National Educational Film & Video Festival and one of former President Bush's 1,000 Points of Light Awards for the nation.
During her tenure at LucasArts, Vicki also had business development responsibility for such new ventures as attractions and location-based entertainment as well as operational responsibility for LucasArts games.
From 1992-93, Vicki participated as a member of the nationwide Arts Partnership Working Group (an appointed task force of 50) responsible for developing a set of recommendations for the U.S. Secretary of Education regarding the role of arts education in the core curriculum.
Vicki received her MBA from Stanford University's Graduate School of Business where she also completed her undergraduate studies, earning a BA with distinction in International Relations.
As a member of Lucasfilm’s Franchise Team, ILM’s Senior Staff and CG Operations Team, Vicki has received credits on 24 films: Star Wars: Rise of Skywalker, Solo: A Star Wars Story, Star Wars:
The Last Jedi, Rogue One, The Revenant, Ant-Man, The Force Awakens, Tomorrowland, Star Trek into Darkness, Avengers, Cowboys & Aliens, Pirates 4, Rango, Star Trek, Indiana Jones: Kingdom of the Crystal Skull, Iron Man, The Spiderwick Chronicles, Transformers, Pirates of the Caribbean:
At World’s End, Mission Impossible III, Lemony Snicket’s A Series of Unfortunate Events, Star Wars Episode I: The Phantom Menace, Speed 2, and Magnolia.