Craig Allen is a creative leader and team builder with over 20 years of experience developing and launching innovative digital media products and services. With a background that includes leading digital strategy, licensing, and production at Disney Interactive and the Jim Henson Company – prior to Embodied Craig was the founder of Spark Unlimited a studio notable for creating the first Call of Duty title for gaming consoles and part launching of one of the most successful video game franchises of all time. Craig now serves as Chief Creative Officer at Embodied, Inc. overseeing the content and full product experience of Moxie, Embodied’s first Animate companion for children that promotes social, emotional, and cognitive development through every day meaningful play.