Senior Advisor, The Wrap
Anne Vasquez is a media executive and journalist who has overseen content strategy for multi-platform brands that reach millions, with a unique ability to work across Editorial, Marketing, Product and Advertising to grow audience and revenue. She left the digital side of the newspaper business with an eye on the entertainment industry. As Senior Advisor at entertainment news site TheWrap, Anne has one foot planted in developing content and the other in growing a new subscription service. Under her leadership, subscriptions have grown by 90 percent and content has doubled. Anne also writes occasional columns on diversity and inclusion issues in Hollywood. In addition, she also serves as Director of Content for the nonprofit EdSource and recently executive produced the organization’s first documentary on rural education.
Prior to TheWrap, Anne served as Senior Vice President of Strategic Initiatives and Chief Digital Officer at Tribune Publishing, where she led digital strategy across 10 markets that included the Los Angeles Times, Chicago Tribune and South Florida Sun Sentinel. She reimagined storytelling, fueled 500% annual growth in video audience and more than doubled direct video revenue. During that time, two newsrooms won their first Emmy Awards for excellence in video storytelling.
Anne was previously managing editor of the Sun Sentinel in Fort Lauderdale, Fla., when the newsroom won its first Pulitzer Prize — the 2013 Gold Medal for Public Service. During her tenure, she transformed the newsroom from a legacy operation to one focused on digital innovation and audience growth. In 2015, ahead of most news organizations across the country, Anne launched Sun Sentinel Originals, a video channel with a slate of shows distributed on Hulu, YouTube and SunSentinel.com.
Born and raised in Miami to Cuban immigrants, Anne began her career as a reporter at The Miami Herald, San Jose Mercury News and The Boston Globe. She has been a passionate champion of diversity and inclusion in media, early in her career as the editor of one of the country’s first race & demographic teams and later as an executive. She lives in Los Angeles with her husband, two children and beagle.