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Vicki Dobbs Beck

Executive in Charge


ILMxLAB: “Step Inside Our Stories”

Vicki Dobbs Beck has more than twenty-nine years of broad-based management experience in the entertainment industry.  She drives top-level strategic vision and translates that into successful, sustainable strategies that foster creative growth, innovation, and excellence. She strives to be holistic in her approach and a catalyst for transformation in this increasingly dynamic environment.

Currently, Vicki is the Executive in Charge of ILMxLAB, a new division launched in June, 2015, whose mission is to create, develop and release premium, story-based Immersive Entertainment experiences for the home, theater and public venues. ILMxLAB wants people to ‘Step into our Stories’ through the use of emerging technologies such as VR, AR / Mixed Reality and the evolution of mobile. The division combines the storytelling and innovation talents of Lucasfilm, ILM, and Skywalker Sound and builds on a foundation of pioneering R&D in real-time computer graphics and virtual production.  Under her leadership, ILMxLAB created a ground-breaking VR installation, Carne y Arena, that was the vision of Alejandro Iñárritu in association with Legendary Entertainment and Fondazione Prada. Carne y Arena was chosen for the Official Selection of the Cannes Film Festival (2017). In addition, ILMxLAB’s Holo-Cinema installation at Sundance was a Digital Craft Lions Finalist at the Cannes Lion Festival (2016).  ILMxLAB has produced multiple promotional VR experiences supporting major film releases and is in development on an original episodic VR Story Series featuring Darth Vader.
Prior to ILMxLAB, Vicki served in a variety of roles at Industrial Light & Magic, most recently the Executive in Charge of Strategic Planning. In this role, she drove cross-functional initiatives that often spanned business units and emphasized holistic approaches and solutions to accommodate the complex and interdependent nature of industry opportunities and challenges. In addition to leading the effort to open three global studios, she acted as a bridge between Production, Technology, Finance and Operations, ensuring that efforts were aligned in support of overall company goals (both Lucasfilm’s and Disney’s).

Prior to joining Industrial Light & Magic, Vicki co-founded VisionSmiths, Inc., a company established to design, develop and market creative properties for a variety of media in the family entertainment industry.  She was a co-creator of the award-winning, transmedia entertainment property, TerraTopia, which was designed to raise environmental awareness among kids between the target ages of 5 to 12 through rich adventure-based stories and characters.  The introductory products in the line, two comic books and a graphic novel, received 1994 Parents Choice awards.  The licensing program included a CD-ROM adventure game, clothing and books. A new novelization and online entertainment experience was released in 2012.
Through VisionSmiths, Vicki led an effort on behalf of The Walt Disney Company to develop an original creative property that would become the foundation for a new educational business venture.  She also acted as Executive Producer for two Disney Educational Publishing product lines spanning a range of media: television, CD-ROM, online, print and toys.  VisionSmiths’ other clients included LucasArts Entertainment Company, Danger Productions, Colossal Pictures, The Nature Company and Strategic Leisure.
Earlier in her career, Vicki was Director of Lucasfilm Learning, a division of LucasArts Entertainment Company, where she filled the role of Executive Producer for educational media projects.  Her credits include:  Paul Parkranger & the Mystery of the Disappearing Ducks, co-developed with the National Audubon Society and distributed by Paramount Publishing; Harcourt Brace’s Treasury of Literature:  Tiger Tales, a supplement to Harcourt Brace’s elementary reading program; and GTV II: The Planetary Manager, produced in partnership with the National Geographic Society.  For projects and programs directed, Lucasfilm Learning received a 1994 Gold CINDY Award, a CINDY Special Achievement Award for Instructional Design, a CINE 1992 Golden Eagle Award, a Silver Apple at the 1993 National Educational Film & Video Festival and one of former President Bush’s 1,000 Points of Light Awards for the nation.
During her tenure at LucasArts, Vicki also had business development responsibility for such new ventures as attractions and location-based entertainment as well as operational responsibility for LucasArts games.
From 1992-93, Vicki participated as a member of the nationwide Arts Partnership Working Group (an appointed task force of 50) responsible for developing a set of recommendations for the U.S. Secretary of Education regarding the role of arts education in the core curriculum.
Vicki has spoken extensively at industry events and in business forums including CNBC’s Squawk Alley, Bloomberg Design Conference, and YPO’s Global EDGE conference. She received her MBA from Stanford University’s Graduate School of Business where she also completed her undergraduate studies, earning a BA with distinction in International Relations.
As a member of Lucasfilm’s Executive Team, ILM’s Senior Staff and CG Operations Team, Vicki has received credits on 21 films: Rogue One, The Revenant, Ant-Man, The Force Awakens, Tomorrowland, Star Trek into Darkness, Avengers, Cowboys & Aliens, Pirates 4, Rango, Star Trek, Indiana Jones: Kingdom of the Crystal Skull, Iron Man, The Spiderwick Chronicles, Transformers, Pirates of the Caribbean: At World’s End, Mission Impossible III, Lemony Snicket’s A Series of Unfortunate Events, Star Wars Episode I: The Phantom Menace, Speed 2, and Magnolia.

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