Francisco De la Torre-Rocha
Founder/Chief Innovations Officer, AIM World & AIM Previz
Francisco "Pakko" De La Torre-Rocha is a creative director and AI filmmaker. He is Founder and Chief Innovations Officer of AIM World, the studio, and AIM Previz, where he has been building visual interfaces for generated film so directors can stay in the shot instead of directing from a chat window. He learned the craft the old way, leading work at Ogilvy & Mather, TBWA\Chiat\Day, Saatchi & Saatchi LA, and Havas Middle East for brands including Netflix, Adidas, Toyota, Verizon, and Old Navy. Represented by ATRBUTE in New York, Los Angeles, and London. He is based in Los Angeles.