Jeff Kember

Senior Director of Product Management, AI for Media2, NVIDIA

As artificial intelligence evolves from passive tools to active collaborators, a new paradigm is emerging: Agentic AI. These autonomous, goal-driven systems—known as AI agents—are designed not just to answer questions, but to plan, act, and adapt in pursuit of creative objectives. In this session, we’ll demystify what AI agents are, how they work, and why they matter for artists, designers, storytellers, and technologists.

From intelligent production assistants that automate repetitive tasks, to co-creative agents, this talk explores real-world use cases across film, animation, gaming, and immersive media. We’ll also look under the hood at the frameworks used to build these agents and discuss how to keep humans in the loop—preserving creative intent and artistic control