Maciej Kuciara

Artist & Director

In a media landscape increasingly shaped by AI-driven production, the challenge for filmmakers is no longer just how to create — but how to connect. White Rabbit, which won an  Emmy for Outstanding Innovation in Emerging Media, demonstrates how interactive storytelling can transform a film into a participatory experience.

This session examines the creative strategies, production design, and audience engagement methods behind White Rabbit, contrasting them with the rapid rise of low-cost, AI-generated content. By exploring interactivity, community-building, and narrative design, the talk offers a roadmap for creating work that stands out and resonates in an attention economy saturated with content