High fidelity CGI is now standard for games and films, yet the same cannot be said for computer generated speech. That’s because artificially generated speech has sounded — quite aptly — artificial, until very recently. As voice experts, Sonantic understands the nuances of speech and accounts for the details of voice like pacing, projection, intonation, emotion and more. We have created a controllable text-to-speech system with artificial actors that can be edited, sculpted and directed just like a real voice actor. In this talk, I'll show you how our customers create quality voice over on demand. I will then go on to discuss that this is only the beginning of what the future will look like with synthetic voices and how it will become a creative industry standard, just like CGI is today.