Art is normally about channelling your creativity and imagination into a subject that is close to your heart but what happens when you create something around a subject that may be totally alien to you? How do you overcome this and still manage to create the best work you can around a strict sand box of brand rules, analytics, audience and an IP? This talk will guide you through some of the ways to overcome this while also creating a fresh and story driven product.
Jack M. Gilson is Studio Art Director at Rovio.