Nic Cabana will explore how artists can build an audience and an enduring brand without depending on major studios, covering the development of original IP, social media, communities, short-form storytelling, and transmedia expansion through his experience building Claynosaurz.
This session offers a practical look at how creators can build audiences early, experiment with new financing models, and design franchises that grow alongside their communities.
As media consumption becomes increasingly non-linear, audiences discover stories across social platforms, games, live events, and streaming services simultaneously. It doesn’t have to start with a movie or a show.
Claynosaurz is a creator-led brand recognized for its innovation in community-driven storytelling, digital-first animation, collectibles, and social media strategy. What started as an experiment by veteran animators has since won more than 40 industry awards and grown into an IP ecosystem spanning content with over 2 billion views—including animated micro-episodes now streaming on Prime Video. The brand grew from short-form social content into an expanding million-dollar IP ecosystem spanning animation, games, experiences, collectibles, and products.