What is marketing and PR anyway? Whether you’re building a studio’s reputation or your own?
Studios can invest in marketing without connecting it to their wider business goals, then struggle to see the return. Freelancers and independent creatives often think that promoting themselves or their projects is out of reach without a team or budget. Both are wrong, and both are leaving opportunities on the table because of it.
This talk breaks down the common misconceptions on each side, the surprising overlap in how audiences actually build trust in a name (whether it's a company or a person), and the strategies that transfer between the two - positioning, consistency, storytelling, and reputation-building - so you can apply the right lessons regardless of which one you're building.
You’ll leave the talk with a clearer understanding of what successful marketing and PR strategies can achieve, and how you can adopt these for your studio or personal brand.