Virtual Reality – Jump Into The Story

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Sala Cavour - Centro Congressi Torino Incontra 
Wed, 25-10-2017, 16.30 - 17.30

Maureen Fan

CEO, Co-Founder - Baobab Studios

Can storytelling be done in VR? What happens when you give the audience control? Is this empathy thing for real?

Maureen Fan (VP of Games, Farmville) teamed up with Eric Darnell (Writer and Director of all 4 “Madagascar” films), and Larry Cutler (Dreamworks Global Head of Character Tech, Pixar’s “Toy Story 2,” “Monsters Inc.”) at Baobab Studios to answer these questions. She uses Invasion!, their VR animation debut, which was accepted and shown at Tribeca, Cannes, Annecy, and SIGGRAPH as the use case. And it will be shown at VIEW CONFERENCE in Turin, Italy, this coming October. VR is another toolbox for creatives to tell their stories, tools waiting to be explored.

Maureen shares how VR allows filmmakers to do something they could never do before. How VR allows you to connect the audience with characters in deeper ways. How animation and VR were made for each other: Animation is art in motion. It takes to you to a different world and makes you believe that world is so real that you can reach out and touch it. That last sentence is the definition of VR.