Social Video: Where Audience is Part of the Content

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Kevin Lin

COO - Twitch.TV

The paths by which people consume content is evolving more rapidly than it has in the past. From radio to motion pictures to television to the internet, creators not only have more options to reach their audience but also increasingly more formats. Where Netflix and Amazon distribution models have ushers in new formats like binge watching, platforms like Twitch offer creators a different kind of audience engagement that reflects traditional television with an interactive spin. Where will “TV online” really go and what does it mean for creators?

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