Territorial marketing with the new virtual media - how to take advantage of latest generation technologies for territorial and projects promotions.

New interactive media, with ever-growing immersive performances, are every day offered to the public, while many other are under development. Public bodies and private companies are exposed to new opportunities and products that often get large coverage on the media; on the other hand, it is difficult to get directions into this still 'esoteric' field of the communications sector. This event will focus on this new emerging field through presentations of real-world examples of products already available or ready to be deployed. Specific attention will be paid to 'how' these results have been achieved and 'what' potential customers could get by use of these technologies.
At the end of the conference attendees will have got a clear idea of the most important and spectacular Italian experiences in this particular sector and a new comprehension of the technologies and data delivering this new services in the communications field.

Luigi Gilli
Professor of logical circuits at Politecnico di Torino, has a large understanding in the digital carthography sector thanks to the development of many geo-based products.
Devlopment of software for PDAs for virtual exploration of territorial data bases has given him a clear vision of the digital carthograpy field and how it relates, sometimes with probles, with the public bodies world.

Maurizio Turinetto
Founder in 2000 of 3DTech, a company for the development of advanced graphical applications and tools, has worked on the development of a 3D realtime engine and visual simulators. From 2006 is project leader for the development of a next generation map engine for new satellite navigators.

Robertino Auricchio
3D modeller, animator and software designer. Has created CG short movies, special effects for movies and documentaries, 3D models of large urban areas with high level of detail. He worked in the creation of a professional realtime 3D engine and tools.

Gabriele Guidi
Associated Professor at Politecnico di Milano, he started working in the imaging field where he started researchs in the 1988. He published more than 90 papers on national and international sources on 3D scanning techniques. He has created models of famous Donatello statues like la Maddalena and the bronze David.

Greg Howes
Professor, researcher working for years at the Metaverse project, has introduced virtual technologies in many sectors. Works and is in touch with many organizations of this sector like Google Earth, Microsoft Virtual Earth, ESRI, Open Geospatial Consortium and others. Promotes the usage of virtual reconstructions in the architectural field and for the promotion of large projects.

Lorenzo Bidone
Researcher, vice-president of Ultramundum Foundation. Has created many products in the virtual reality and infotainment field, with a large understanding of virtual universes.
He has created a geographical engine for the importing and conversion in realtime
models of large carthography data bases.

Fulvio Dominici
President of Ultramundum foundation. The first Italian to sell a videogame on the
international market, has extensive knoweledge in the 3D field and in the creation and management of mono or multiuser virtual interactive environments. He invented the UltraPeg technology at the core of the Ultramundum project and has devised large high-technology projects with public bodies and large companies.