| For the
first time TED will be present at VIEW with an exclusive greatest
hits of the 2007 edition.
European Director, Bruno Giussani will host the talk.
TED
stands for Technology, Entertainment, Design.
It started out (in 1984) as a conference bringing together
people from those three worlds. Since then its scope has become
ever broader. The annual conference now brings together the
world's most fascinating thinkers and doers, who are challenged
to give the talk of their lives (in 18 minutes).
This site makes the best talks and performances from TED available
to the public, for free. Almost 150 talks from our archive
are now available, with more added each week. These videos
are released under a Creative Commons license, so they can
be freely shared and reposted.
Our mission: Spreading ideas. We believe passionately in the
power of ideas to change attitudes, lives and ultimately,
the world. So we're building here a clearinghouse that offers
free knowledge and inspiration from the world's most inspired
thinkers, and also a community of curious souls to engage
with ideas and each other. Over time, you'll see us add talks
and performances from other events, and solicit submissions
from you, as well. This site, launched April 2007, is an ever-evolving
work in progress, and you're an important part of it. Have
an idea? We want to hear from you.
The TED Conference, held annually in Monterey, is still the
heart of TED. More than a thousand people now attend —
indeed, the event sells out a year in advance — and
the content has expanded to include science, business, the
arts and the global issues facing our world. Over four days,
50 speakers each take an 18-minute slot, and there are many
shorter pieces of content, including music, performance and
comedy. There are no breakout groups. Everyone shares the
same experience. It shouldn't work, but it does. It works
because all of knowledge is connected. Every so often it makes
sense to emerge from the trenches we dig for a living, and
ascend to a 30,000-foot view, where we see, to our astonishment,
an intricately interconnected whole. In recent years, TED
has spawned some important extensions. TEDGlobal is a sister
conference held every other year, and in a different country
on each occasion.
The first conference was held in Oxford, England, in 2005;
the second, in June 2007, was held in Arusha, Tanzania. The
themes of the global conference are slightly more focused
on development issues, but the basic TED format is maintained.
The TED Prize is designed to leverage the TED Community's
exceptional array of talent and resources. It is awarded annually
to three exceptional individuals who each receive $100,000
and, much more important, the granting of "One Wish to
Change the World." After several months of preparation,
they unveil their wish at an award ceremony held during the
TED Conference. These wishes have led to collaborative initiatives
with far-reaching impact. TEDTalks began as a simple attempt
to share what happens at TED with the world. Under the moniker
"ideas worth spreading," talks were released online.
They rapidly attracted a global audience in the millions.
Indeed, the reaction was so enthusiastic that the entire TED
website has been reengineered around TEDTalks, with the goal
of giving everyone on-demand access to the world's most inspiring
voices.
Today, TED is therefore best thought of as a global community.
It's a community welcoming people from every discipline and
culture who have just two things in common: they seek a deeper
understanding of the world, and they hope to turn that understanding
into a better future for us all.
Bruno Giussani
Bruno Giussani is a writer and commentator, the European Director
of the TED Conferences and the Special Project Editor at L'Hebdo/Ringier.
His awardwinning blog is here. He lives in Switzerland.
Bruno is a contributor to several newspapers, magazines and
websites in Europe and in the United States. He writes the
EuroScan column for BusinessWeek and most recently his work
has appeared in, among others, The Economist, L'Hebdo, Weltwoche,
the International Herald Tribune, the New York Times, the
Wall Street Journal Europe, Foreign Policy, the Neue Zürcher
Zeitung, InfoWeek, Il Sole- 24Ore Nòva and the Sunday
paper Il Caffé. His blog Lunch over IP won the national
"Golden Mouse 2006" award for the best Swiss themeblog.
He is also a guest blogger on the TEDblog and on The Huffington
Post. He has produced the Global Internet Summit (Barcelona
2000), TEDGLOBAL (Oxford 2005), Forum des 100 (Geneva 2005,
Lausanne 2006 and 2007) and other conferences and is a member
of the advisory boards of LIFT (Geneva) and Picnic (Amsterdam).
A recognized specialist on the social impacts of technological
innovation and on emerging socio-political trends, Bruno is
a frequently-requested speaker and a regular lecturer at universities.
He favours a pragmatic, no-hype approach. According to the
International Herald Tribune, in his book "Roam. Making
Sense of the Wireless Internet" (2001) he "first
bursts the bubble of mobile hype and then explains why wireless
communications really matters and how it works".
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