President
Academy of Interactive Arts & Sciences

Joseph Olin brings more than 25 years of experience in video games and consumer products to his position as President of the Academy of Interactive Arts & Sciences.
Since taking the helm of the non-profit organization in July 2004, Olin has championed the $25 billion video game industry by raising awareness of individuals, games, companies, organizations/associations and changing issues by promoting innovation and commitment.
As President of AIAS, he is the voice of the Academy and oversees the annual DICE Conference and Interactive Achievement Awards.
Prior to his presidency with the AIAS, Olin spearheaded the introduction of gaming’s most famous heroine, Lara Croft, with the launch of the blockbuster Tomb Raider franchise as vice president of marketing and business development for U.S. GOLD, INC. / EIDOS Interactive.

An overview of the videogames and interactive entertainment marketplace: Joseph Olin will highlight some of the trends within this dynamic medium including game genres and consumer segmentation. Mr. Olin will also cover the role that the Academy of Interactive Arts and Sciences plays in promoting great games and game makers.