Linden Lab Global Provider

Mattia has been in marketing and advertising consulting for the last 12 years. He started his career in fashion, at Moschino and worked as a consultant for some of the major companies in Italy, as well as international brands in the fields of fashion and business consulting.
Mattia has graduated in humanities in London, and lived in the UK, France and Switzerland. Mattia is the CEO and majority partner of ISN Virtual Worlds, a Linden Lab Global Provider.

Second Life

Mattia Crespi, CEO of ISN Virtual Worlds, will present an introductory talk about the metaverse Second Life, aimed at participants without in-depth or technical experience of the platform.
Mattia will address the options for business and education in Second Life, and the power of this virtual world to bring about new forms of social interaction.
The way that people relate to each other through their avatars is a product of the unique qualities of Second Life. In an anonymous world where one can change every aspect of behavior with a click of a mouse, what drives the long-lasting relationships that ultimately make virtual worlds so absorbing?
Mattia will draw on his research into the meta-aesthetics of Second Life to discuss the psychology and values underlying these interactions.
In 2007, business opinions of Second Life have undergone a rollercoaster ride, from a whole-hearted endorsement as the future of marketing, to its dismissal it as just another internet fad. Yet Second Life presents compelling opportunities for companies and brands through its social dynamic. Viral marketing campaigns, sponsorship, building brand communities and virtual product launches are innovative, efficient ways to leverage a new type of on-line community.
Education and Second Life are ideal partners, especially with the rich media content, music and video streaming and VOIP technologies now fully incorporated into the user experience. The platform allows for educational content in various formats, from on-demand materials for individual learning, to interactive seminars for a class of interested residents.
This talk will be supplemented with media content and explanatory sides. There will be time at the end for questions from the audience.